Approaches to Design Thinking Samples †MyAssignmenthelp.com

Question: Discuss about the Approaches to Design Thinking. Answer: The world is moving forward at a breath taking pace, where fierce competition exists amongst the different segments in the society from small scale business to large entrepreneurs. Surviving in this fierce competition and coming up with flying colours is the only way to maintain the existence in this world. Design Thinking (DT) is one such way through which any business firm can strive towards excellence and remain ahead of their rivals in the market. According to a research, DT is the systematic way where interaction amongst viability, feasibility and desirability helps any company, firm or organization in attaining innovation and excelling in their respective domain. It is a tool through which the target group in any business that is the clients are attracted in a positive way towards the organization. The existence of using marketing tools to attract customers has been there since time immemorial but DT is the scientific approach of the same that is gaining importance in the last few years. I feel that in the global market business firms must identify their goals and then make plans to reach out to their goals. In this process they will face hindrance in the form of changing technology, peoples outlook and competition poised by other firms. Attracting client base towards oneself requires an in-depth understanding of the way in which their psychology works into forming perception. Most of the literature dealing with DT have emphasized on 5 phases namely empathize, define, ideate, prototype and test that combines to give any business its innovative way to attract, deal and sustain their customers. In this world where umpteen firms are continuously competing against one another, the targeted clients play a vital role in their success and sustenance. According to some other scholar, DT is an approach prioritizing the outlook of potential clients and presenting the advertisement in a way so as to ensure success in business. The success of DT lies in the way it can silently communicate through advertisement and play with its clients psychology in channelizing them towards the business using them. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Brown, T. and Wyatt, J., 2010. Design thinking for social innovation IDEO.Development Outreach,12(1), pp.29-31. Chasanidou, D., Gasparini, A.A. and Lee, E., 2015, August. Design thinking methods and tools for innovation. InInternational Conference of Design, User Experience, and Usability(pp. 12-23). Springer International Publishing. Gruber, M., De Leon, N., George, G. and Thompson, P., 2015. Managing by design.Academy of Management Journal,58(1), pp.1-7. Huq, A., Huq, A., Gilbert, D. and Gilbert, D., 2017. All the worldsa stage: transforming entrepreneurship education through design thinking.Education+ Training,59(2), pp.155-170. Johansson?Skldberg, U., Woodilla, J. and etinkaya, M., 2013. Design thinking: past, present and possible futures.Creativity and Innovation Management,22(2), pp.121-146. Liedtka, J., 2014. Innovative ways companies are using design thinking.Strategy Leadership,42(2), pp.40-45. Liedtka, J., 2015. Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction.Journal of Product Innovation Management,32(6), pp.925-938. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Plattner, H., Meinel, C. and Leifer, L., 2012.Design thinking research. Springer.